Getting Started: Newsletter Size and DimensionsĪs a general rule, it’s best to start your newsletter formatting with a fixed width instead of a fluid/liquid layout. When it comes to email newsletter design and layout, there are some best practices to follow. How to Create a Newsletter Design in 7 Steps To do that, your newsletter format should be simple and easy to read, yet attention-grabbing. It offers readers exclusive information they could not get anywhere else and then calls on them to click, buy or subscribe. It’s a way to engage people and get them to take an action. How Do Email Newsletters Work?Ī good email newsletter is not an update of company news. Just remember, good email campaigns are tailored to your needs as well as to the needs of your users. You can even boost your social following or traffic to your site.

You can connect with customers through helpful tips and information. You can use it to drive sales through featured products and coupons. The purpose of an email newsletter depends on your business. If you’re a content site, your newsletter includes an enticing headline for each new article to get users to click over to your site and read more.Īs long as you’re offering content that your customers or users find useful, you can leverage email newsletters to keep your brand fresh in their minds.

If you’re a business like Sephora, for example, your newsletter invites customers to read about makeup tips, gives them a sneak peak at new products and probably offers a coupon. It’s a cost-effective way for brands to communicate with their users or customers. You’ve probably seen an email newsletter in your inbox before. Here’s a link to the post on coding an email newsletter. I’m going to walk you through how to create an email newsletter template in Adobe Photoshop, and we’re going to be using some design patterns that I’ve found very effective.Īfter you’ve completed the design process, you’ll be ready to build this newsletter template for your own business. Newsletters can be a goldmine when done right.

Think about it, you have a list of folks that have already asked to get updates from you. Email generates more revenue than any other marketing channel. If you want to reach potential (and existing) customers, newsletters are your best option.

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